Description
Book Synopsis: The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.
When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.
This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival―the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas―whether conceived during work hours or on their own time―Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.
Details
Are you ready to uncover the untold story behind the world's most iconic dolls? Step into the gripping battle between Mattel and MGA Entertainment with "You Don't Own Me: How Mattel V. MGA Entertainment Exposed Barbie's Dark Side" as your guide. This thrilling book is not just an ordinary courtroom drama; it's a journey that delves deep into the heart of creativity and intellectual property.
Experience the exhilarating tale of Carter Bryant, the mastermind behind the billion-dollar line of Bratz dolls. As he walked away from his job at Mattel, little did he know that his creation would ignite a fierce legal battle. Join law professor Orly Lobel as she unveils the shocking events that unfolded over a decade, showing you the price of daring to challenge the established norms.
Delve into the conflicting versions of womanhood personified by the traditional Barbie and her fearless rival, the Bratz dolls. Witness how these iconic toys captured the imagination of millions and redefined the concept of beauty. In an era where employers seek to claim ownership of their employees' ideas, this book sparks a compelling discussion about the value of creativity and the rights of individuals.
Don't miss the chance to immerse yourself in the mesmerizing world of "You Don't Own Me: How Mattel V. MGA Entertainment Exposed Barbie's Dark Side." Grab your copy now and discover the secrets that shook the toy industry to its core!
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