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Business & Finance - Cultural Tourism

Description

Book Synopsis: Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways:
New content on increasingly relevant topics including sustainability, climate change, the threat of de-globalization, overtourism and social media.
New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges.
New international case studies and tried-and-tested assignment exercises have been added to every chapter.
Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

Details

Are you ready to embark on a journey that combines the beauty of travel with the richness of culture? Look no further than our Cultural Tourism Book. This one-of-a-kind book is the ultimate guide that bridges the gap between cultural tourism and cultural and heritage management. With its comprehensive approach, it shows you how to integrate heritage and tourism goals to create a sustainable cultural tourism experience.

In the new and improved edition, we've taken it a step further. We've based the discussion of cultural tourism in the theory and practice of cultural and heritage management. We believe that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. That's where our 'umbrella approach' comes in, providing unique solutions to achieve an optimal outcome for all sectors.

This edition of the book has been revised and updated to reflect the latest developments in the field. We've included new content on important topics like sustainability, climate change, overtourism, and social media. You'll also find new sections on experience creation, accessibility, inclusivity, creative industries, and the challenges faced by today's cultural tourism managers.

What sets our Cultural Tourism Book apart is the wealth of international case studies and assignment exercises in every chapter. Written by experts in both tourism and cultural heritage management, this book offers a blueprint for creating top-quality, long-term cultural tourism products. Whether you're a professional in the field or a student looking to gain a better understanding of cultural tourism, this book is your essential guide.

Don't miss out on this opportunity to unlock the secrets of sustainable cultural tourism. Get your copy of our Cultural Tourism Book today and start your journey towards creating unforgettable experiences for yourself and others.

Click here to learn more about our Cultural Tourism Book.

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