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Designing Type

Name: Designing Type
Price: 35.00 USD
Availability: InStock
Rating: 4.8 (59 reviews)

4.8 of 5 Stars: Graphics & Design - Designing Type

$35.00

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Description

Book Synopsis: The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age. In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design.

In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries.

Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Details

Are you a graphic designer looking to enhance your typography skills? Look no further than our redesigned and updated edition of Designing Type Book. Written by renowned designer Karen Cheng, this book delves into the processes behind creating and designing type, making it an invaluable resource for professionals and students alike.

Cheng tackles important aspects such as structure, optical compensation, and legibility, giving special attention to the often-overlooked relationships between letters and shapes in font design. With an expanded discussion on the creative practice of designing type for the digital age, this second edition addresses contemporary processes and considerations, ensuring that you stay ahead of the game.

What sets this book apart is the abundance of visual examples. With over 400 diagrams illustrating visual principles and letter construction, you'll gain a deeper understanding of type design. From informal progress sketches to final type designs and diagrams, Cheng's comprehensive guide showcases a wide range of classic and modern typefaces. Plus, you'll have access to examples from premier type foundries.

Don't miss out on the history of type, typeface classification systems, the anatomy of a letter, and insights into how new technology has shaped design methodology. Whether you're a beginner eager to learn or a professional seeking to brush up on your skills, Designing Type Book has got you covered.

Ready to take your typography skills to new heights? Get your copy of Designing Type Book now and embark on a journey of creative excellence.

Click here to grab your copy!

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