Description
Book Synopsis: Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture.
In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience.
In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes—including “Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street’s “We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization.
Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.
Details
Discover the fascinating world of Internet memes with "Memes in Digital Culture" from The MIT Press Essential Knowledge series. Dive into the phenomenon of viral content that has taken the online world by storm. From the hilarity of LOLCats to the political significance of Occupy Wall Street's "We Are the 99 Percent," this book explores the power and influence of Internet memes in shaping our digital culture.
What do "Gangnam Style," "Leave Britney Alone," and the pepper-spraying cop have in common? They are all Internet memes that have captivated millions of users worldwide. Limor Shifman's comprehensive analysis in "Memes in Digital Culture" delves into the cultural relevance and impact of these viral sensations. Discover how memes reflect the democratized nature of the Internet and redefine political participation in our increasingly globalized world.
Unleash your curiosity and explore the multifaceted world of Internet memes with "Memes in Digital Culture." In this thought-provoking book, Limor Shifman reveals the secrets behind the success of viral phenomena like "Mitt Romney Style" and "Egyptian Style." Gain insight into how memes are created, circulated, and transformed across the Internet by millions of users. Don't miss out on this opportunity to understand the cultural significance of memes and their impact on our digital society.
Take a break from the ordinary and embark on a journey into the extraordinary with "Memes in Digital Culture." Limor Shifman examines the cultural and political implications of Internet memes, shedding light on their power to entertain and influence. Engaging, insightful, and enlightening, this book is a must-read for anyone who wants to navigate the ever-evolving landscape of digital culture. Join the conversation and grab your copy today.
Discover the hidden meanings and social significance behind Internet memes with "Memes in Digital Culture" by Limor Shifman. Explore the evolution of viral content like Scumbag Steve and learn how memes have become powerful agents of change in our interconnected world. Delve into the depths of digital culture and let your understanding of Internet memes reach new heights. Get your hands on this captivating book now.
Ready to decode the language of the internet? "Memes in Digital Culture" is your ticket to understanding the secrets behind online viral sensations. Limor Shifman uncovers the origins and impact of memes like the pepper-spraying cop and the infamous "LOLCats." Whether you're a digital native or new to the online realm, this book will broaden your perspective on the power of Internet memes. Don't miss out on this invaluable resource – order your copy now.
Embrace the wit, creativity, and cultural significance of Internet memes with "Memes in Digital Culture" by Limor Shifman. From common characteristics to imitations and transformations, the book provides unique insights into the world of viral content. Whether you're intrigued by the humorous side of memes or fascinated by their political impact, this book will satisfy your curiosity. Join the meme revolution and order your copy today to unlock a deeper understanding of digital culture.
Ready to explore the digital landscape like never before? "Memes in Digital Culture" takes your online adventure to the next level. Limor Shifman's expert analysis of Internet memes offers an immersive experience into the world of viral content. With a captivating narrative and thought-provoking insights, this book will enrich your understanding of contemporary digital culture. Seize the opportunity to become a meme connoisseur – order your copy now.
Uncover the captivating world of Internet memes with "Memes in Digital Culture" by Limor Shifman. Dive into the fascinating stories behind viral sensations like "Gangnam Style" and "Mitt Romney Style." This book will challenge your perception of digital culture and open your eyes to the power of memes in shaping our online experiences. Don't miss out on this enlightening journey – order your copy now.
Ready to unlock the secrets behind Internet memes? "Memes in Digital Culture" offers a compelling investigation into the cultural implications of viral content. Join Limor Shifman as she unravels the mysteries of online phenomena like "Leave Britney Alone" and the Occupy Wall Street memes. Expand your understanding of the participatory nature of the Internet and its transformative influence on society. Order your copy now and be part of the digital revolution.
Take the plunge and order your copy of "Memes in Digital Culture" today to gain exclusive access to the fascinating world of Internet memes.
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