Description
Book Synopsis: A guide to information as the transformative tool of modern business.While we have been preoccupied with the latest i-gadget from Apple and with Google's ongoing expansion, we may have missed something: the fundamental transformation of whole firms and industries into giant information-processing machines. Today, more than eighty percent of workers collect and analyze information (often in digital form) in the course of doing their jobs. This book offers a guide to the role of information in modern business, mapping the use of information within work processes and tracing flows of information across supply-chain management, product development, customer relations, and sales. The emphasis is on information itself, not on information technology. Information, overshadowed for a while by the glamour and novelty of IT, is the fundamental component of the modern corporation.
In "Information and the Modern Corporation," longtime IBM manager and consultant James Cortada clarifies the differences among data, facts, information, and knowledge and describes how the art of analytics has all but eliminated decision making based on gut feeling, replacing it with fact-based decisions. He describes the working style of “road warriors,” whose offices are anywhere their laptops and cell phones are and whose deep knowledge of a given topic becomes their medium of exchange.
Information is the core of the modern enterprise, and the use of information defines the activities of a firm. This essential guide shows managers and employees better ways to leverage information—by design and not by accident.
Details
Are you aware of the transformative power of information in modern business? While everyone is focused on the latest gadgets and technological advancements, we might be missing the fundamental shift happening in whole industries. Today, information is the driving force behind firms and businesses, with over eighty percent of workers collecting and analyzing digital data as part of their jobs.
Introducing "Information and the Modern Corporation" from The MIT Press Essential Knowledge series. This book serves as your guide to understanding the role of information within work processes, supply-chain management, product development, customer relations, and sales. Unlike other publications, this book emphasizes the importance of information itself, rather than solely focusing on information technology.
In "Information and the Modern Corporation," renowned IBM manager James Cortada explores the differences between data, facts, information, and knowledge. He unveils how analytics has revolutionized decision-making, replacing gut feelings with fact-based choices. Furthermore, he uncovers the working style of "road warriors," individuals who seamlessly work from anywhere using laptops and cell phones, leveraging their vast knowledge for success.
Information forms the core of any modern enterprise, defining their activities and determining their success. This essential guide empowers managers and employees to leverage information intentionally, rather than leaving it up to chance. Don't miss out on discovering the power of information!
Click here to get your copy of "Information and the Modern Corporation" and unlock the potential of information-driven business today!
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