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IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing)

Name: IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing)
Price: 45.00 USD
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Book Synopsis: A historian offers an authoritative history of the successes and failures of his former employer, IBM—considered one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence.

In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century. A historian who worked at IBM for many years, Cortada examines IBM throughout the decades, offering insights on the company’s:

Technology Breakthroughs: the punch card (1890s), the calculation and printing of Social Security checks (1930s), the introduction of the PC to a mass audience (1980s), and the shift from hardware to software.
Business Culture
Global expansion
Regulatory and Legal Issues
CEOs

The secret to IBM’s unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.

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Looking for a captivating tale of triumph and redemption? Look no further than "IBM: The Rise and Fall and Reinvention of a Global Icon." This gripping history of one of the most influential American companies of the last century is perfect for both technology enthusiasts and business aficionados. Delve into the rollercoaster journey of IBM, once an undisputed titan, as it navigates both the heights of success and the depths of failure.

Spanning from the early days of punch card technology to the cutting-edge world of artificial intelligence, this authoritative account by historian James Cortada unveils the secrets behind IBM's unparalleled longevity in the ever-evolving information technology market. Discover how the introduction of the PC revolutionized the way we live and work, and dive into the bold business strategies that saved IBM from the brink of collapse in the 1990s.

But "IBM: The Rise and Fall and Reinvention of a Global Icon" is more than just a chronicle of technological milestones. It's a captivating exploration of IBM's corporate culture, a management style that became a blueprint for companies around the world. Uncover the fascinating tale of global expansion and the complex regulatory and legal battles that shaped IBM's trajectory.

Get your hands on this monumental history today and immerse yourself in the captivating journey of a true business icon. Don't miss out on the chance to unravel the mystery behind IBM's incredible adaptability and endurance in the face of constant change. Order your copy of "IBM: The Rise and Fall and Reinvention of a Global Icon" now and be inspired by a true tale of resilience and innovation.

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