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Radio - Shadow of the New Deal: The Victory of Public Broadcasting (The History of Media and Communication)

Description

Book Synopsis: Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the media reform movement and clearinghouse the National Association of Educational Broadcasters (NAEB) in the drive to create what became the Public Broadcasting Service and National Public Radio. Founded in 1934, the NAEB began as a disorganized collection of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media coalition premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond.

Details

Discover the fascinating story behind the triumph of public broadcasting in "Shadow of the New Deal: The Victory of Public Broadcasting" by Josh Shepperd. This compelling book reveals the untold tales of the people, organizations, and movements that ignited a media revolution, shaping American culture as we know it today. Immerse yourself in the captivating journey of the National Association of Educational Broadcasters (NAEB) and its tireless efforts to establish the Public Broadcasting Service and National Public Radio.

Step into history as Shepperd unravels the challenges, triumphs, and groundbreaking experiments that propelled public broadcasting to the forefront of the media landscape. From its humble beginnings as a fragmented collection of university broadcasters, the NAEB evolved into a dynamic network driven by a shared vision of using technology to bridge social inequalities and provide equal access to education and information. This grassroots movement paved the way for a new era of media, free from commercial constraints, and heralded a wave of transformative change.

Immerse yourself in the incredible story of how thousands of passionate advocates transformed public broadcasting from a mere idea into a powerful platform that reshaped society. Through their dedication, advice, and relentless pursuit, they paved the way for a decentralized network that defied the traditional economic model and championed a mass media that put the community first. Shepperd expertly weaves together narratives, criticism, and proven methods from other sectors into an infrastructure that propelled public broadcasting into the 1960s and beyond.

Don't miss this opportunity to delve into the rich history and compelling narrative of public broadcasting. "Shadow of the New Deal: The Victory of Public Broadcasting" is a must-read for anyone curious about the transformative power of media and communication. Unlock a world of untold stories and seize your chance to be a part of this remarkable journey. Experience the captivating tale today!

Click here to get your copy of "Shadow of the New Deal: The Victory of Public Broadcasting" and discover the extraordinary journey that shaped American culture forever.

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