Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing)

Name: Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing)
Price: 19.34 USD
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Rating: 4.5 (551 reviews)

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Book Synopsis: How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.

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Are you ready to unlock the secrets behind the multibillion dollar valuations of successful companies? Look no further than "Narrative and Numbers: The Value of Stories in Business" by Aswath Damodaran. This groundbreaking book takes you on a journey into the world of corporate storytelling, showing you how the power of narrative can drive corporate value and persuade even the most cautious investors to take risks. With a combination of captivating stories and insightful analysis, Damodaran reveals the key to delivering and sustaining value in business.

Through a series of compelling case studies, Damodaran demonstrates how storytellers and number-crunchers can work together to create a winning formula. Learn how companies like Uber, Twitter, and Facebook used the art of storytelling to achieve extraordinary valuations. Discover why some companies thrive while others falter, and how a company's history can shape its narrative. With "Narrative and Numbers," you'll gain a deeper understanding of the intricate relationship between storytelling and financial success.

But it doesn't stop there. Damodaran goes beyond theory and provides practical strategies for incorporating narrative into your own business. Learn how to calculate imaginative models that withstand scrutiny, and how to test the plausibility of your story. Whether you're a seasoned entrepreneur or just starting out, this book is a must-read for anyone looking to make an impact in the business world.

Don't miss out on this game-changing book that combines the art of storytelling with the science of finance. Get your copy of "Narrative and Numbers: The Value of Stories in Business" today and unlock the secrets to corporate success. Click here to order now!

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