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Social Sciences - Public Relations: Strategies and Tactics (11th Edition)

Description

Book Synopsis: Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.

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Details

Are you looking to enhance your knowledge and skills in the field of public relations? Look no further! Introducing Public Relations: Strategies and Tactics, the 11th Edition book that will provide you with a comprehensive understanding of modern public relations practices. With real-world case studies and examples, this book brings the concepts and theory to life, ensuring that you gain practical insights that can be applied in your career.

What sets this book apart is its strong grounding in scholarship. Referencing landmark studies and time-honored techniques, it provides a solid foundation for your learning. The writing style is specifically tailored to undergraduate students, making it easily accessible and engaging.

But that's not all! When you purchase this book, you also gain access to MySearchLab, a valuable resource that offers research and writing tools, including access to academic journals. These tools will help you develop critical thinking skills and deepen your understanding of the subject matter.

If you prefer digital formats, don't worry! With the free Pearson eText app, you can download the eText to your tablet, giving you the flexibility to study on the go.

Don't miss out on this opportunity to expand your knowledge and advance your career in public relations. Purchase Public Relations: Strategies and Tactics (11th Edition) today and elevate your understanding of this dynamic field.

Ready to take your public relations skills to the next level? Get your copy now!

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