Description
Book Synopsis: Public Relations: Managing Competition and Conflict is an introductory book that provides the latest theories and practices in easy-to-understand terms, exploring the role of competition and conflict in today’s modern public relations practice. Public Relations takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real-world examples, checklists, and summaries to explore the role of competition and conflict, this book provides a whole new departure from other introductory texts.
Public Relations: Managing Competition and Conflict is based on the idea that public relations is the management of competition and conflict on behalf of one’s client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the “real-world” of public relations that lend excitement to the profession for students. This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.
Details
Discover the fascinating world of public relations with Public Relations Today: Managing Competition and Conflict. This introductory book dives deep into the latest theories and practices, offering a fresh perspective on the role of competition and conflict in modern PR. Learn from top experts in the field, blending established wisdom with cutting-edge insights for a dynamic learning experience.
Take your PR skills to the next level with this comprehensive guide that simplifies complex concepts into easy-to-understand terms. Packed with real-world examples, practical checklists, and insightful summaries, Public Relations: Managing Competition and Conflict is your essential companion to navigating the challenges of today's PR landscape.
Empower yourself with the tools you need to excel in the competitive world of public relations. Get a head start on mastering the art of managing competition and conflict on behalf of your clients and organizations. This book brings theory to life with compelling real-life scenarios, making it an engaging and invaluable resource for aspiring PR professionals.
Ready to elevate your PR game? Dive into Public Relations Today: Managing Competition and Conflict and unlock the secrets to effective PR practice. Gain a deeper understanding of the crucial role PR plays in shaping perceptions and managing relationships in the modern business world. Equip yourself with the knowledge and skills to thrive in the dynamic field of public relations.
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