Description
Book Synopsis: One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller.
Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
Details
Do you want to take your document design skills to the next level? Look no further than "The Mac is not a typewriter, 2nd Edition". With its straightforward and practical advice, this book will transform your documents from amateur to professional in no time. Written by best-selling author Robin Williams, this updated edition includes new examples and expanded information to ensure that you have all the tools you need to create beautiful, polished documents.
When it comes to typography, the small details matter. This book covers everything from typographer versus typewriter quotation marks to en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. By paying attention to these subtle elements, you will be able to create documents that stand out from the crowd and leave a lasting impression on your readers.
Whether you are a seasoned professional or just starting out, "The Mac is not a typewriter, 2nd Edition" is an indispensable guide for anyone who prepares documents. By following Robin Williams's logical principles, you can ensure that your documents look professional and polished. Even if your readers don't know the difference between a curly quote and curly fries, they will recognize the work of a pro.
Don't miss out on the opportunity to improve your document design skills. Take the first step towards becoming a pro by getting your hands on "The Mac is not a typewriter, 2nd Edition" today! Click here to order now.
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