Description
Book Synopsis: Shopping in Ancient Rome provides the first comprehensive account of the retail network of this ancient city, an area of commerce that has been largely neglected in previous studies. Given the remarkable concentration of consumers in ancient Rome, the vast majority of which were entirely reliant on the market for survival, a functioning retail trade was vital to the survival of Rome in the late Republic and the Principate. In this volume Holleran provides the first systematic account of Rome's retail sector through a comprehensive analysis of the literary, legal, epigraphic, and archaeological evidence together with wide-ranging and innovative comparative studies of the distributive trades. Investigating the diverse means by which goods were sold to consumers in the city, and the critical relationship between retail and broader environmental factors, Holleran places Roman retail trade firmly within the wider context of its urban economy. In considering the roles played by shops, workshops, markets, fairs, auctions, street sellers, and ambulant vendors in the distribution of goods to the inhabitants of the city, the volume sheds new light on the experience of living in the ancient city and explores the retail trade of Rome in its totality.
Details
Discover the fascinating world of shopping in ancient Rome with our latest book, "Shopping in Ancient Rome: The Retail Trade in the Late Republic and the Principate"! This groundbreaking work provides a comprehensive account of the retail network in this ancient city, shedding light on an area of commerce that has been largely overlooked in previous studies.
With a remarkable concentration of consumers in ancient Rome, where the majority of people relied solely on the market for their survival, a well-functioning retail trade was absolutely indispensable. In this volume, Holleran systematically analyzes the literary, legal, epigraphic, and archaeological evidence to present a complete picture of Rome's retail sector.
By investigating the various methods through which goods were sold to the city's inhabitants, including shops, workshops, markets, fairs, auctions, street sellers, and ambulant vendors, Holleran paints a vivid picture of daily life in ancient Rome. Moreover, the book explores the crucial relationship between retail and the broader urban economy, offering a fresh perspective on the significance of the retail trade in enhancing the quality of life in the ancient city.
Don't miss out on this unique opportunity to gain deep insights into the retail trade of Ancient Rome. Order your copy of "Shopping in Ancient Rome: The Retail Trade in the Late Republic and the Principate" today and step back into a world of ancient commerce that shaped an empire.
Order now and immerse yourself in the vibrant retail trade of ancient Rome!
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