Advertising: A Very Short Introduction

Name: Advertising: A Very Short Introduction
Price: 11.95 USD
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Book Synopsis: John Wanamaker famously observed that “half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some of the myths and misunderstandings surrounding the industry. Fletcher offers a short history of advertising and explains how the industry works and how each of the parties—the advertisers, the media, and the agencies—contribute to the process. He also looks at the financial side of advertising and asks how today's Wanamakers know if they have been successful, or whether their money has in fact been wasted. The book concludes with a discussion of controversial and unacceptable areas of advertising, such as advertising aimed at children and the promotion of products such as cigarettes and alcohol.

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Looking to unlock the secrets of effective advertising? Look no further! Our Advertising: A Very Short Introduction book, written by seasoned advertising veteran Winston Fletcher, is your ultimate guide to understanding the ins and outs of this billion-dollar industry. With extensive insider knowledge, Fletcher dispels myths and misunderstandings, shedding light on how advertising really works. Get ready to dive into the fascinating world of advertising and discover how you can make every advertising dollar count!

With a concise history of advertising and an exploration of its inner workings, this book is a must-read for anyone interested in the industry. Fletcher delves into the roles of advertisers, media, and agencies, revealing the intriguing dynamics of their contributions to the advertising process. Whether you're an aspiring marketer or simply curious about the mechanisms behind successful campaigns, this Very Short Introduction will equip you with invaluable insights.

Wondering about the financial side of advertising? How do today's advertisers measure the success of their efforts? In this book, Fletcher examines the metrics and strategies employed in evaluating advertising effectiveness. Gain the knowledge needed to assess the impact of your advertising investments and determine whether your marketing dollars are being wisely spent.

Advertising doesn't come without its controversies, and this book addresses them head-on. From examining advertising aimed at children to scrutinizing the promotion of controversial products like cigarettes and alcohol, Fletcher explores the ethical dimensions of the industry. By understanding these issues, you'll be better equipped to make responsible advertising decisions that align with your values and resonate with your audience.

Ready to take your advertising game to the next level? Get your copy of Advertising: A Very Short Introduction now and unlock the secrets to success!

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