Description
Book Synopsis: What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.
Details
Discover the power of innovation and unlock your path to success with the groundbreaking book, "Innovation: A Very Short Introduction." In today's highly competitive business world, staying ahead of the curve is vital. By understanding what innovation truly means and how it can profoundly impact our lives, you can revolutionize your approach to business and reach new heights.
Imagine a world without television, penicillin, or frozen food. These were just a few of the groundbreaking innovations that shaped our modern society. With "Innovation: A Very Short Introduction," you will delve into the fascinating world of innovation, exploring its origins, various stimulators, and its far-reaching effects. Witness how innovation has redrawn the boundaries of possibility and how it can be harnessed to drive social and economic progress.
Embracing innovation isn't always easy. Failure can be a common occurrence when pushing the boundaries of what is known and accepted. However, it is through these failures that extraordinary breakthroughs are often born. By learning from the successes and failures of others, you will gain invaluable insights and actionable strategies to ignite innovation within your own business.
Over the past century, our understanding of innovation has evolved immensely. As we face a rapidly changing global economy, "Innovation: A Very Short Introduction" provides a roadmap for interpreting the challenges and opportunities that lie ahead. This compelling guide, authored by Mark Dodgson and David Gann, renowned experts in the field, will equip you with the knowledge and tools needed to thrive in an ever-evolving business landscape.
Don't miss out on unlocking your potential for success through innovation. Grab your copy of "Innovation: A Very Short Introduction" now and join the ranks of forward-thinkers who are shaping the future. Get inspired, make a difference, and take the first step towards a more innovative and prosperous tomorrow. Get your copy here!
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