Description
Book Synopsis: Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of the user experience (UX) in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game UX. This means that Games User Research is essential and integral to the production of games and to shape the experience of players. Today, Games User Research stands as the primary pathway to understanding players and how to design, build, and launch games that provide the right game UX. Until now, the knowledge in Games User Research and Game UX has been fragmented and there were no comprehensive, authoritative resources available. This book bridges the current gap of knowledge in Games User Research, building the go-to resource for everyone working with players and games or other interactive entertainment products. It is accessible to those new to Games User Research, while being deeply comprehensive and insightful for even hardened veterans of the game industry. In this book, dozens of veterans share their wisdom and best practices on how to plan user research, obtain the actionable insights from users, conduct user-centred testing, which methods to use when, how platforms influence user research practices, and much, much more.
Details
Looking to boost the success of your game through enhancing the player experience? Look no further than Games User Research. This comprehensive guide is the ultimate tool for optimizing user experience in games, covering everything from mechanics to interface design. With the insights shared in this book, you'll be equipped to create games that keep players engaged and satisfied, ultimately leading to greater commercial success.
Games User Research is not just a trend - it's a crucial component of game development. By leveraging user research techniques, you can ensure that every element of your game works harmoniously to deliver an exceptional user experience. This book fills the gap in knowledge when it comes to Games User Research, offering a one-stop resource for professionals in the gaming industry to understand players better and design games that resonate with their audience.
Whether you're new to Games User Research or a seasoned veteran in the game industry, this book has something valuable to offer. Packed with insights from experienced professionals, it provides a wealth of knowledge on planning user research, obtaining actionable insights, and conducting user-centered testing. Discover the best practices for improving game UX and learn how to leverage user research to create games that captivate and delight players.
Ready to take your game development to the next level with Games User Research? Get your hands on this essential resource today and unlock the secrets to designing games that players love.
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