Bottled: How Coca-Cola Became African

Discover the fascinating story of Coca-Cola's presence in Africa with Bottled: How Coca-Cola Became African. From the moment you set foot on the continent, you'll find a bottle of this iconic drink in your hands. But have you ever wondered how it became so popular across Africa? This captivating book explores the social, commercial, and environmental impact of Coca-Cola, shedding light on the realities of globalisation, development, and capitalism.

Author Sara Byala presents a comprehensive assessment of one of the world's largest corporations and its century-long involvement in Africa. You'll delve into the company's initiatives in recycling, education, and even its role in the anti-apartheid struggle. But this isn't just a story of American capitalism taking over; it's about Coca-Cola adapting and embracing African consumer power, becoming an integral part of modernity and self-determination.

In an era of late capitalism, the destinies of people around the world are interconnected. A single beverage in Atlanta has the power to shape narratives and bring people together in Johannesburg. Bottled: How Coca-Cola Became African offers a compelling narrative that transcends local boundaries, giving us a deeper understanding of our globalized and integrated world. Through meticulous fieldwork and research of company archives, Byala poses a vital question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?

Explore the impact of Coca-Cola in Africa and join the conversation on global capitalism by reading Bottled: How Coca-Cola Became African. Gain valuable insights into the complex relationship between a beverage and its consumers. Uncover the unseen forces that shape the world we live in, and how they intertwine with personal choices and collective actions. Embrace this opportunity to broaden your perspective and order your copy now.

Order Bottled: How Coca-Cola Became African and embark on a thought-provoking journey through the history and influence of one of the planet's biggest brands.