Description
Book Synopsis: This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be useful both to students and to researchers and practitioners involved in all types of evaluation activities.
The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis.
This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of the research and evaluation activities needed to assess a health promotion program.
Details
Are you looking for a comprehensive guide to evaluate health promotion programs? Look no further! Introducing our latest book, "Evaluating Health Promotion Programs." This book is packed with frameworks, theories, and methods used to evaluate health promotion programs, making it an essential resource for students, researchers, and practitioners alike.
With years of experience in evaluating health communication projects both in the US and in developing countries, the author brings a wealth of knowledge to this book. By drawing on real-world examples and providing step-by-step guidance, this book creates a valuable bridge between theory and practice.
Divided into three sections, "Evaluating Health Promotion Programs" covers all aspects of evaluation activities. Part I dives into health promotion frameworks, theories, and process evaluation methods, providing a solid foundation for understanding the evaluation process. Part II delves into study designs, sample selection, questionnaire construction, and data management, equipping you with the necessary tools to conduct effective evaluations. Lastly, Part III showcases impact evaluation methods using data from a national campaign, highlighting basic and advanced statistical analysis techniques.
With this book as your reference, you will gain a comprehensive understanding of how and why evaluations are conducted. It will empower you to assess health promotion programs confidently and make informed decisions based on data-driven insights. Whether you are a student, researcher, or practitioner, this book is a must-have tool in your evaluation toolkit.
Ready to take your evaluation skills to the next level? Don't miss out on this invaluable resource. Click here to grab your copy of "Evaluating Health Promotion Programs" now!
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