Description
Book Synopsis: For many observers, the European Union is mired in a deep crisis. Between sluggish growth; political turmoil following a decade of austerity politics; Brexit; and the rise of Asian influence, the EU is seen as a declining power on the world stage.
Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. By promulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed to shape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012 - absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations.
The Brussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EU's role as the world's regulator is likely to outlive its gradual economic decline, extending the EU's influence long into the future.
Details
Discover the untold power of the European Union with our must-read book, The Brussels Effect: How the European Union Rules the World. Contrary to popular beliefs, the EU is not a declining power, but rather an influential superpower that continues to shape the global landscape. In this groundbreaking book, Columbia Law professor Anu Bradford unveils the mechanisms through which the EU sets international regulations and standards, elevating global commerce to new heights.
At the heart of this phenomenon lies the remarkable Brussels Effect, a concept coined by Bradford. This effect showcases the EU's ability to indirectly impose its standards on multinational companies, promoting an unparalleled Europeanization of key sectors around the globe. By shaping policies on data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech, the EU has become the world's regulator.
With The Brussels Effect, you'll gain invaluable insights into how the EU has acquired such immense power and why multinational companies willingly adopt EU standards as their own. Our book will take you on a journey through the complex world of international regulations, revealing how the EU's influence will persist long into the future, even amidst economic shifts.
Ready to dive into this remarkable tale of power, influence, and globalization? Don't miss out - grab your copy of The Brussels Effect today and uncover the secrets behind the EU's role as a global superpower.
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