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Memoirs - Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Description

Book Synopsis: In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life—a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis." —From the Foreword by Naomi Klein, bestselling author of This Changes Everything

Details

Are you tired of the same old business books that are full of complex theories and jargon? Let My People Go Surfing is the refreshing antidote you've been looking for! This engaging memoir by Patagonia founder, Yvon Chouinard, takes you on a journey through his unconventional approach to business, where he combines his love for adventure and the outdoors with his commitment to sustainability. Discover the secrets behind the success of one of the world's most iconic companies, and learn how you too can create a business that is both profitable and makes a positive impact.

In Let My People Go Surfing, Chouinard challenges the traditional notions of corporate culture and teaches us that it is possible to build a thriving business while staying true to your values. With his bold ideas and fearless spirit, Chouinard demonstrates how passion and purpose can drive innovation and lead to long-term success. Whether you're a seasoned entrepreneur or just starting out, this book will inspire you to think differently and push the boundaries of what is possible in business.

What sets Let My People Go Surfing apart from other business books is its focus on sustainability and environmental responsibility. Chouinard's commitment to protecting the planet is embedded in every aspect of Patagonia's operations, from their supply chain to their mission-driven marketing campaigns. By reading this book, you'll gain valuable insights into how to incorporate sustainability into your own business practices and make a difference in the world.

Don't miss out on the opportunity to learn from a true maverick in the business world. Let My People Go Surfing will challenge your preconceived notions of what it means to run a successful company and inspire you to take action. Get your copy today and embark on a transformative journey that will empower you to create a business that not only thrives financially but also contributes to the greater good.Click here to buy now!

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