Description
Book Synopsis: In business and investing, risk has traditionally been viewed negatively: investors and companies can lose money due to risk and therefore we typically penalize companies for taking risks. That’s why most books on risk management focus strictly on hedging or mitigating risk. But the enterprise’s relationship with risk should be far more nuanced. Great companies become great because they seek out and exploit intelligent risks, not because they avoid all risk.
Strategic Risk Taking: A Framework for Risk Management is the first book to take this broader view, encompassing both risk hedging at one end of the spectrum and strategic risk taking on the other. World-renowned financial pioneer Aswath Damodaran–one of BusinessWeek’s top 12 business school professors–is singularly well positioned to take this strategic view. Here, Damodaran helps you separate good risk (opportunities) from bad risk (threats), showing how to utilize the former while protecting yourself against the latter. He introduces powerful financial tools for evaluating risk, and demonstrates how to draw on other disciplines to make these tools even more effective. Simply put, Damodaran has written the first book that helps you use risk to increase firm value, drive higher growth and returns, and create real competitive advantage.
Details
Are you tired of playing it safe in your business and investments? It's time to change your mindset and embrace the power of strategic risk-taking! In the world of risk management, most books focus on avoiding risks altogether. But that's not the way to grow your business and create a competitive advantage. That's where Strategic Risk Taking: A Framework for Risk Management comes in. Written by renowned financial pioneer Aswath Damodaran, this groundbreaking book takes a broader view of risk management, showing you how to intelligently exploit risks for greater firm value and higher returns.
Unlike other books, Strategic Risk Taking doesn't simply teach you how to hedge or mitigate risk. It goes beyond that by teaching you how to differentiate between good risks and bad risks. Damodaran reveals how to identify opportunities while protecting yourself against threats. With powerful financial tools and insights from various disciplines, he shows you how to evaluate risks and leverage them to drive growth and success. By reading this book, you'll discover the secret to becoming a great company that thrives on intelligent risk-taking.
Don't let fear hold you back from achieving greatness. Take a leap of faith and learn to harness the power of strategic risk-taking. Order your copy of Strategic Risk Taking: A Framework for Risk Management today and unlock the potential for real competitive advantage. Your competitors will be left behind while you seize opportunities and propel your business to new heights.
Ready to make a strategic move? Get your hands on Strategic Risk Taking: A Framework for Risk Management now! Click here to order and start transforming the way you approach risk in your business.
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