Description
Book Synopsis: Understanding The Vast And Expanding Field of E-commerce
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Details
Are you ready to explore the vast and expanding world of e-commerce? Look no further than Laudon’s E-commerce 2017: Business, Technology, Society. This comprehensive book is a must-have for anyone seeking to understand the three driving forces behind this field: technology change, business development, and social issues. With a conceptual framework that includes real-life examples from companies like Uber, Airbnb, and Instacart, you'll gain insights into the differences and complexities of e-commerce today.
The Thirteenth Edition of E-commerce 2017 has been updated to reflect the latest developments in the tech world. With new or updated case studies, this book provides a current and relevant understanding of the e-commerce field. Additionally, the inclusion of video cases for each chapter enhances the material's accessibility, ensuring that students are well-prepared for their future roles in business.
If you're serious about succeeding in e-commerce, don't miss out on Laudon and Traver's E-commerce 2017: Business, Technology, Society. Accelerate your learning and take your understanding of this dynamic field to the next level. Order your copy today and unlock the potential of e-commerce.
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