Description
Book Synopsis: For Principles of Marketing courses that require a comprehensive text.Help readers learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Also available with MyLab MarketingMyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card PackagePackage consists of:013449251X / 9780134492513 Principles of Marketing0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
Details
Are you looking for a comprehensive text that will help you master the principles of marketing? Look no further! Our Principles of Marketing book is designed to guide you through the ever-evolving digital and social marketplace. In today's fast-paced world, it's crucial for marketers to connect with their customers on a meaningful level. Our book equips you with the knowledge and strategies to create vibrant communities of consumers who embrace your products and brands as an integral part of their lives.
With the 17th Edition of Principles of Marketing, you'll stay up-to-date with the latest trends in contemporary marketing. Learn how companies leverage new digital technologies to optimize customer engagement, shape brand conversations, and create unforgettable experiences. Through real-life stories, you'll gain valuable insights on how to use these tools to build lasting customer relationships.
As an added benefit, we offer MyLab Marketing - an online platform that enhances your learning experience. MyLab Marketing provides interactive homework, tutorials, and assessments that help you put your knowledge into practice. Whether you're testing your understanding or refining your skills, MyLab Marketing empowers you to achieve exceptional results.
Don't miss out on this opportunity to excel in your marketing studies! Purchase the Principles of Marketing book today and unlock the secrets to creating value and building strong customer connections. To access the book and MyLab Marketing, click here.
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