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Global Marketing

Name: Global Marketing
Price: 11.45 USD
Availability: InStock
Rating: 4.4 (160 reviews)

4.4 of 5 Stars: International - Global Marketing

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Description

Book Synopsis: For courses in global marketing.Familiarizes Readers with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone.

Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.

Also Available with MyMarketingLab™

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package

Package consists of:

0134129946 / 9780134129945 Global Marketing

0134149742 / 9780134149745 MyMarketingLab with Pearson eText -- Access Card -- for Global Marketing

Details

Looking to excel in the field of global marketing? Look no further! Introducing the Global Marketing Book, now in its Ninth Edition! This comprehensive textbook provides an in-depth understanding of global marketing and the global business environment. Whether you're a student or a professional, this book is guaranteed to familiarize you with the latest trends and strategies in the industry.

With its environmental and strategic approach, the Global Marketing Book covers all the major dimensions of the global business environment. Our expert authors have written this book with the goal of making it authoritative in content, yet relaxed and assured in style and tone. The simple and readable language of this book has consistently received praise from readers.

What sets the Ninth Edition apart is its relevance to the real world. We have included up-to-date examples of questions, concerns, and crises facing global markets. Our aim is to equip you with the knowledge and skills necessary to navigate the complexities of today's global marketing landscape.

And that's not all! When you purchase the Global Marketing Book, you gain access to MyMarketingLab™, our online homework, tutorial, and assessment program. This immersive learning experience will help you practice what you learn, test your understanding, and improve your results. Take your studying to the next level with a personalized study plan tailored to your needs.

Don't miss out on this opportunity to become a global marketing expert. Purchase the Global Marketing Book and MyMarketingLab™ package today!

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