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Graphics & Design - Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

Description

Book Synopsis: In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to:
  - Identify problems with your content and persuade your bosses it's worth the time and resources to do it right
  - Make sense of your business environment and understand your audience
  - Get stakeholders aligned on business goals and user needs
  - Set your content strategy and decide how to measure success
  - Create, maintain, and govern on-strategy content
You'll learn to control your content-and not have it control you.

Details

Are you struggling with creating and managing your content? Look no further! Introducing The Content Strategy Toolkit. This comprehensive guide provides you with a step-by-step approach to plan, create, deliver, and manage your content effectively. With Meghan Casey's expert advice, you'll gain the confidence to take on challenging tasks such as identifying content flaws and convincing your superiors of the need for improvement. This book is your personal consulting firm, equipped with invaluable tools and tips to overcome any content-related challenge.

In today's competitive business landscape, understanding your audience is crucial. The Content Strategy Toolkit helps you make sense of your business environment and connect with your target market. By aligning stakeholders on business goals and user needs, you'll be able to create content that resonates with your customers and drives results.

Do you struggle with setting measurable objectives for your content strategy? Let The Content Strategy Toolkit be your ultimate roadmap. Discover how to set clear goals and effectively measure success. With insights from this guide, you'll be able to create, maintain, and govern on-strategy content that achieves desired outcomes.

Take control of your content today with The Content Strategy Toolkit. Don't let your content control you. Start optimizing your content strategy and unleash the full potential of your business. Visit our website and get your copy now!

Click here to explore The Content Strategy Toolkit and revolutionize your content strategy.

Disclosure: I get commissions for purchases made through links in this website