Description
Book Synopsis: Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.
Walks users through NodeXL while also explaining the theory and development behind each step
Demonstrates how visual analytics research can be applied to SNA tools for the mass market
Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram
Includes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources/
Details
Looking to unlock the power of social media networks? Look no further than Analyzing Social Media Networks with NodeXL: Insights from a Connected World! This second edition provides a comprehensive guide to utilizing NodeXL, the open-source social network analysis plug-in for Excel. Whether you're a beginner or an experienced user, this book offers practical insights and updated techniques to help you navigate the ever-evolving landscape of social media. With its step-by-step tutorials, detailed case studies, and valuable resources, this book is a must-have for anyone interested in social network analysis.
What sets this book apart is its focus on real-world applications. By analyzing popular social media platforms like Twitter, Facebook, Instagram, and more, you'll gain a deeper understanding of the interconnectedness of today's online world. Whether you're a researcher, a marketer, or simply curious about social network analysis, this book will equip you with the tools and knowledge to extract meaningful insights from complex social data.
Not only does Analyzing Social Media Networks with NodeXL demystify the concepts behind social network analysis, but it also provides practical guidance on using NodeXL to its full potential. With detailed explanations and downloadable companion materials, you'll be able to apply the techniques learned in this book right away.
Don't miss out on this opportunity to enhance your social media analysis skills. Take your understanding of social networks to the next level with Analyzing Social Media Networks with NodeXL: Insights from a Connected World. Order your copy today and unleash the power of NodeXL!
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