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Business Development & Entrepreneurship - Positioning: The Battle for Your Mind

Description

Book Synopsis: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Details

Want your business to stand out in a sea of competitors? Look no further than "Positioning: The Battle for Your Mind." This groundbreaking book by advertising experts Ries and Trout will completely transform the way you approach marketing. Discover how to create a lasting impression in the minds of your potential customers, with powerful strategies and techniques that have been proven to work. Gain the upper hand and position your company as an industry leader that can't be ignored.

Are you tired of being overshadowed by your competitors? Position yourself for success with the powerful insights shared in "Positioning: The Battle for Your Mind." This book reveals the secrets to occupying a niche that isn't claimed by the industry leader, allowing your business to thrive and attract the attention it deserves. Learn how to leverage your strengths and weaknesses, and use them to your advantage. With the help of this book, you can break free from the shadows and establish your own unique position in the market.

Are you struggling to make your products or services known to a wider audience? "Positioning: The Battle for Your Mind" has the answers you've been searching for. Tap into the powerful techniques used by leading ad agencies and discover how to capture the largest market share possible. Become a household name that is synonymous with excellence in your industry. Let the strategies shared in this book propel your business to new heights, leaving your competition lagging behind.

Looking to reposition your business and create a weak spot in your strongest competitor's armor? "Positioning: The Battle for Your Mind" provides you with the knowledge and tools to do just that. This book will guide you through the process of analyzing your competition's weaknesses and strategically leveraging them to your advantage. Take control of the battlefield and redefine the rules of the game. With the guidance of Ries and Trout, you can be the one calling the shots.

Ready to take your business to the next level? "Positioning: The Battle for Your Mind" is a must-read for anyone looking to succeed in today's competitive market. Gain valuable insights from case histories and analyze the successes and failures of advertising campaigns that have shaped the industry. Stay ahead of the trends and learn how to adapt your positioning strategy to stay relevant. Don't miss this opportunity to revolutionize your business.

Click here to get your copy of "Positioning: The Battle for Your Mind" and start dominating your market!

Disclosure: I get commissions for purchases made through links in this website