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The LEGO Story: How a Little Toy Sparked the World's Imagination

Name: The LEGO Story: How a Little Toy Sparked the World's Imagination
Price: 11.47 USD
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Rating: 4.5 (214 reviews)

4.5 of 5 Stars: Biography & History - The LEGO Story: How a Little Toy Sparked the World's Imagination

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Book Synopsis: “Absolutely essential reading for every LEGO fan.” —Blocks
The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company
“This book tells the story of how my family built the LEGO brand.” —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner
It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.
A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. An International Bestseller

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Attention all LEGO fans! Discover the captivating story behind the world's most beloved toy in "The LEGO Story: How a Little Toy Sparked the World's Imagination." This comprehensive book takes you on a journey through the history of LEGO, offering unprecedented access to the company's archives and rare interviews with the founding family. Written by Jens Andersen, this book is a must-read for LEGO enthusiasts of all ages.

Immerse yourself in a world of endless possibilities as you explore the incredible legacy of LEGO. With an estimated eighty to ninety million children worldwide receiving a box of LEGO each year, and ten million adults purchasing sets for themselves, it's clear that LEGO holds a special place in the hearts of people worldwide. But LEGO is so much more than plastic bricks. It symbolizes the power of play and creativity, inspiring generations to dream, build, and imagine.

Delve into the remarkable journey of the Danish family behind the LEGO brand. Jens Andersen, with his unparalleled access to LEGO's archives and insightful conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO Group, brings to life the story of how a small carpentry business evolved into a global phenomenon. Explore the changing views of childhood, the significance of play, and the innovative strategies that propelled LEGO to become the world's largest producer of play materials.

Featuring a captivating blend of cultural history and business insight, "The LEGO Story" paints a vivid picture of how one company revolutionized the toy industry. Discover never-before-seen photos from the family's private archive, providing a unique glimpse into the heritage and evolution of this iconic brand. Whether you're a die-hard LEGO collector or simply fascinated by the power of play, this international bestseller will leave you inspired and entertained.

Unleash your inner child and embark on an extraordinary journey with LEGO. Order your copy of "The LEGO Story: How a Little Toy Sparked the World's Imagination" and delve into the rich history and timeless magic that makes LEGO a staple in the lives of millions. Get ready to experience the world of LEGO like never before.

Order your copy of "The LEGO Story" today and embark on a journey through the captivating history of this iconic brand.

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