Description
Book Synopsis: Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding and was one of the most awarded advertising copywriters right from the start of her career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Details
Have you ever wondered how you can stand out in a crowded marketplace? How can you make yourself and your brand more fascinating to others? Sally Hogshead, an advertising genius and award-winning copywriter, has the answers in her groundbreaking book, "How the World Sees You: Discover Your Highest Value Through the Science of Fascination." Through years of research and experience, Hogshead has cracked the code on what makes certain individuals and brands captivating.
Imagine having the power to influence and fascinate others effortlessly. With Hogshead's proven strategies, you can uncover your highest value and harness it to make a lasting impact. No matter your industry or profession, this book will equip you with the tools to be noticed, remembered, and highly regarded by both colleagues and customers. You'll learn how to authentically express yourself and attract opportunities that are aligned with your unique strengths and personality.
What sets Hogshead's approach apart is her scientific methodology. Drawing from her extensive research with over 250,000 participants, including Fortune 500 teams and top executives, she has distilled the essence of fascination into a practical and actionable system. In "How the World Sees You," you'll gain access to exclusive insights and case studies that reveal the exact strategies employed by the most captivating individuals and brands in the world.
If you're ready to unlock your full potential and become the fascinating person you were meant to be, don't miss out on this transformative book. Discover the science of fascination and revolutionize the way you present yourself to the world. Order your copy of "How the World Sees You" today and embark on a journey of self-discovery and professional success.
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