Description
Book Synopsis: “This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, Davincis, and Einsteins…but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us—hence the value of this book.”— David Cohen, Times Educational Supplement
The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a “vertical” mode of thought to tap the potential of lateral thinking“The underlying argument of the book is that there are two kinds of thinking—vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea….“Dr. DeBono argues that the function of vertical, logical thinking is to argue what is wrong. It is a very useful way of thinking, but it is not the only useful way. To claim it is, is the sort of intellectual arrogance that makes creative thinking unlikely….
Details
Are you tired of waiting for the creative "Muse" to appear? Imagine being able to tap into your inner creativity and unleash a world of possibilities in your personal and professional life. Introducing "Lateral Thinking: Creativity Step by Step" – the groundbreaking book that will transform the way you think and solve problems.
Written by renowned author Dr. DeBono, this bestseller introduces a new approach to thinking called lateral thinking. Unlike the traditional vertical thinking, which limits us to one logical solution, lateral thinking helps us break free from conventional patterns and explore a multitude of creative ideas. Say goodbye to linear thinking and hello to endless possibilities.
Don't just take our word for it. According to David Cohen from the Times Educational Supplement, "This book provides an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us—hence the value of this book." Whether you're a teacher, a student, or a professional looking to enhance your problem-solving skills, this book is a must-have in your toolkit.
Unlock your true potential and become a creative powerhouse. Learn how to generate idea after idea, leaving no stone unturned. Dr. DeBono argues that while vertical thinking is essential for logical reasoning, it is lateral thinking that sparks innovation and breeds true creativity. Why limit yourself to one correct solution when you could explore a myriad of possibilities?
Ready to embark on a journey of creativity? Grab a copy of "Lateral Thinking: Creativity Step by Step" today and discover the power of thinking differently. Don't let intellectual arrogance hold you back from unlocking your creative genius. Embrace lateral thinking and open the door to a world of endless ideas and solutions.
Click here to get your hands on "Lateral Thinking: Creativity Step by Step" and unleash your creative potential now!
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